DeDo Strategy & Marketing in Healthcare was founded by Hester van Thiel . After starting a (international) career in marketing management at Heineken and Philips, followed by 10+ years in healthcare marketing consultancy at strategic marketing agency Branddoctors Mixe, she decided in 2018 to combine the two. DeDo stands for Denken & Doen - Thinking & Acting. Customer focused strategy being put into action, in a healthcare context.

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Why?

DeDo is based on the belief that more customer focus is a fundamental driver to solve the biggest challenges that healthcare faces today . Customer focus is the starting point to meet the requirements of people, society, healthcare insurance companies ánd governments with regards to quality, accessibility and costs.

At the same time, DeDo has a fascination to cut through the complexity of healthcare: a dynamic ecosystem of customers, users, payers, influencers, referrers, care providers, product suppliers - all with their specific dilemmas, interests and  jobs-to-be-done.

The core: contributing to better health outcomes, happier people, positive business cases.

For what?

• Consultancy & sparring partner in complex business and market(ing) challenges

• Brand positioning

• Creation and launch of customer-centric product or service concepts

• Facilitation of brand/strategy/innovation workshops

• Action oriented customer insight research

• Stakeholder mapping

• Energetic and effective project management

• Temporary replacement or reinforcement of (marketing) management

In addition to in-house expertise, DeDo can deliver complementary services (e.g. respondent recruitment, online media planning, creative visual design) through a network of agencies and independent professionals.

Customer focus is key. Agree?

DeDo Strategy & Marketing works with and for healthcare related organisations, that want to put the customer perspective (more) leading in their strategy, customer experience and communication. Are you also striving for better healthcare, positive customer experiences and motivated care providers - with a positive business case? Let's get in touch!